July: Dick Smith muscles into smalls, rebrands stores

In an exclusive interview with Appliance Retailer on July 31, Dick Smith CEO Nick Abboud confirmed the launch of a new retail brand, ConnectedHome, to sell small appliances.

Read more: https://www.applianceretailer.com.au/2015/07/breaking-news-dick-smith-muscles-into-smalls-rebrands-100-stores/#.Vor1IrZ97cs

https://www.applianceretailer.com.au/2015/08/clarification-dick-smith-launches-connected-homes-inside-stores-no-rebrand/#.VosD2bZ97cs

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