Why Electro Seconds sales are booming

The Clearance Outlet for Appliances Online and Winning Appliances, Electro Seconds Factory Outlet, is sporting new branding, a new and improved website along with an additional store located in Erina, on NSW’s Central Coast.

John Winning, CEO of Winning Group said the Electro Seconds business has experienced triple digit sales growth since joining the Winning Group’s stable of brands and the new look and feel marks an exciting new chapter of growth for the clearance business.


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“Since acquiring the Sydney business in April of this year, Electro Seconds has reached a whole new segment of online customers through leveraging our national distribution network.  We are breaking down the myths associated with clearance shopping and offering the high standard of service that customers have come to expect when shopping with Appliances Online and Winning Appliances,” Winning said.

The response from the Central Coast has been fantastic and the new store will continue to aid growth and complement our online offering and Flagship Outlet in Auburn,” Winning added.

 Electro Seconds co-founder and head of sales and marketing, Behrouz ‘Baz’ Bolurieh said the decision to relaunch the brand and open a new store in Erina is an exciting milestone for the business.

“Joining forces with Winning Group has enabled us to elevate the Electro Seconds shopping experience to the next level so it’s important for our branding to reflect this enhanced offering. We are now the only seconds retailer in Australia that offers  24/7 phone support, free delivery to metro areas and full manufacturer’s warranties on all products. We’re shaking up the existing clearance market and reaching a whole new segment of customers by doing so.


“The response from the Central Coast has been particularly strong with our discounted range of quality clearance products appealing to the area, especially with retirees relocating and investors renovating rental properties north of Sydney. The new store will continue to aid growth and complement our online offering and Flagship Outlet in Auburn,” Bolurieh said.


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