The team at RVM Australia, the Oceania licensee for the Westinghouse brand of small appliances and cookware, is presently rolling out the brand and the range nationally through selected retail partners for the Christmas sales period. Despite the densely crowded small appliance category, RVM is confident that the quality of the Westinghouse products will get it over the line.
The range comprises kettles, toasters, slow cookers, stick mixers electric and frypans. In the cookware category, they have introduced colourful non-stick cookware as well as a full range of cast iron pots. The products are available through select Harvey Norman stores as well as specialist independents including Harris Scarfe and limited Betta Home Living stores.
Perth based RVM has been operating since 2000 and until it acquired the Westinghouse license in 2014, the company has been focused on developing quality audio visual furniture and accessories.
RVM Australia CEO and owner Philip Peclaris said the products were “great quality” and priced for mass market appeal.
“Other retailers are reviewing our offers as we speak. We have only had some cookware in the market for a few months and small appliances even less. But we have created a point of difference and each product has a USP that we believe adds value to the consumers’ experience with the brand.
‘’We have also tried to perfect the household frypan by sourcing the German Greblon C3+ coating which not only has great non-stick qualities but is also designed to outlast most non-stick competitors due to its ceramic reinforcement.
“We realise that we are entering a crowded space but the response has been phenomenal as we see that consumers are embracing the brand and the value for money proposition our products represent,” Peclaris added.