Dyson is eager to attract high profile bloggers to its Kitchen pop-up events held at the Good Food and Wine Shows (GF&WS), with the help of leading PR agency, Kids Business Communications. Kids Business secured 80 well aligned bloggers to attend the shows and subsequently share their brand experience with their online community of blog visitors, Facebook and Instagram fans to ensure maximum reach, Australia wide. The bloggers involved collectively boast over one million followers across their social networks.
Kids Business was responsible for building awareness about the events amongst the blogging community and for inviting influencers throughout VIC, WA, NSW and the upcoming QLD event. Post events, Kids Business coordinate product reviews with the bloggers.
Kids Business director, Christie Nicholas said, “Appliance companies exhibiting at consumer shows have the perfect opportunity to leverage the events and bring VIP influencers along to see them in action. Companies have already invested in displays, resources and space, so by inviting bloggers, they get to see your great work and potentially write about you to a much, much wider network.
“This is definitely a trend we are a part of and we see how it drives word of mouth recommendations, improves SEO results and encourages consumers to purchase for themselves.“
Kids Business regularly supports appliance brands with Blogger events and experiences. Over the years Kids Business has worked with 140 brands, mainly across Blogger Activation, PR, Sampling and involvement in the signature Bloggers BrunchTM events. Some previous appliance clients include: Kambrook, Breville, Godfrey’s, Homedics, George Foreman, Russell Hobs, Cleansui.