The Nutri Ninja blender has taken out the title of Canstar Blue’s Most Satisfied Customers Award for 2015, beating key category players, Philips, Sunbeam and Breville, although Kenwood was ranked in second position. The Ninja received a five-star rating for performance, consistency, ease of use, ease of cleaning, warranty, as well as overall customer satisfaction.
The survey found that one in three Australian adults have purchased a new blender in the last two years and spent an average of $151. However, 45% of consumers said they do not use their blender as much as they first thought they would.
“Consumers are being drawn to blenders by the prospect of daily smoothies and healthier lifestyles,” Canstar Blue head, Megan Doyle said. “For many people, their blender is the inspiration they needed to improve their diet with more fruits and vegetables. But for others, their blender is gathering dust in a kitchen cupboard.
“Of the 1,014 adults we surveyed, 27% were convinced to buy their blender after seeing an infomercial, while 26% admitted it was an impulse purchase. However, many consumers are getting the most out of their blenders and those who own a Ninja are the most satisfied with their purchase.”
Performance top of the list
The survey found blender performance to be the greatest driver of overall customer satisfaction, followed by ease of use, with value for money a distant third.
“Ninja and NutriBullet have changed the way people think about blenders, making them the latest must-have, trendy kitchen appliances. Now consumers are demanding more and more power and innovation, leaving the manufacturers competing over watts and revs,” Doyle added.
“Some traditional kitchen appliance brands like Philips and Breville are reacting to this change in kitchen culture and are now producing some extremely powerful blenders.”