Myer’s omni-channel strategy gets a push

Mark Cripsey is set to improve Myer’s omni-channel retailing and customer data strategy in the newly-created role of chief digital and data officer before the close of 2015. Cripsey was formerly GM of Coles Online, and therefore brings specialist expertise in omni-channel retailing.

mark cripsey

In a statement to the Australian Stock Exchange, Myer CEO, Richard Umbers, said, “Mark’s experience in technology-driven retail transformation and his direct experience in e-commerce and multi-channel logistics, will help successfully deliver our strategy.”

Prior to his role at Coles, Cripsey spent several years at Tesco Limited, including the role of IT director for US grocery store chain, Fresh and Easy, where he was responsible for providing technology support for all aspects of the retail operations.

Cripsey will report to Umbers and will oversee IT, supply chain, online retail, and the customer data analytics that support the Myer one program.

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