Everdure, the local industry’s leading barbecue brand, will be distributed exclusively by Outback Asia Ltd throughout the UK, Europe, South Africa, Asia, the Middle East and Malaysia.
Shriro CEO, Mike Westrup said, “The collaboration between Everdure and Outback introduces Australian BBQ technology into a much wider international market, showcasing our continual pursuit to design and develop the world’s best barbecues”.
The Everdure brand was established when the company began manufacturing in Perth Western Australia in 1935. Today, Everdure is 100% owned by Shriro Australia which listed on the Australian Stock Exchange (ASX) earlier this month.
‘We have spent a number of years developing an award winning portfolio of Everdure products focusing on small format portable grills. We are proud and excited with our new partnership with the long established Outback barbecue grill brand’, Housewares general manager Maver Sims added.
Everdure products include the family range of portable BBQ; E2GO, Neo Buddy, eChurrasco and the NEO 4 and 6 burner trolley BBQ range.
The Echurrasco BBQ is the world’s first gas start charcoal barbecue grill. All Everdure products are design registered, globally patented and European CE approved.
All products will also be on display at SPOGA 2015 (Cologne, Germany August 30.08.15 – 01.09.2015) Hall 7.1, B44/C45.