Belling invests in colour at GF&WS

The Belling Colour Boutique range of cookers, distributed by Glenn Dimplex, is making its debut appearance at the Good Food and Wine Show (GF&WS) events around the country. The brand was previewed at the Melbourne GF&WS in Melbourne last month, as an associate partner. Belling has reported a good response from the Melbourne Show where its high-end ovens took to the stage.

Belling (along with an appearance by  its small appliances brand Morphy Richards) is included in the theatre kitchens; Good Food Theatre, Laucke Kitchen and WA Kleenheat Kitchen in WA. In 2016 Belling will be even more visible as national product sponsor.

Capitalising on the growing consumer trend to choose multi coloured appliances, Belling has its candy coloured range of cookers in Peach Blush orange, Day’s Break blue and First Bloom yellow prominently displayed.

Ainsley-with-oven-x-4

 

Belling’s Colour Boutique range cookers are being used by celebrity chefs such as My Kitchen Rules sisters, Sammy and Bella, and the UK’s Ainsley Harriott. They’re also complementing the brightly coloured Morphy Richards kettles and behind the scenes are helping to create cuisine for the main shows.

According to Glen Dimplex, marketing manager Douglas Yapp,“The GF&SW has been so enthusiastic about having us on board and the feedback has been incredible – including chefs who work around the world commenting on how much they love our ovens and want one in their own home.”

Good Food and Wine Show, Event Director Louise Osborne said, “Belling perfectly reflects the Show’s philosophy about creating a foodie adventure – a custom coloured oven is a fresh and fun way to express yourself in the kitchen. The palette from the Colour Boutique range this year informed the visual direction of our staging and overall event and really injects brightness and movement into the Show.”

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