According to the event organisers, the show is Australia’s largest and fastest growing consumer food and wine exhibition. Shows are held in Melbourne, Brisbane, Sydney and Perth giving brands an opportunity to connect with food conscious consumers.
The show kicked off in Melbourne on the Queen’s Birthday long weekend (5 – 8 June) and attracted 33,500 visitors. Over 500 of those visitors attended one of Jura’s masterclasses. During the four days the Jura team used 120 kilograms of coffee (for context, most busy Melbourne cafes use 60 kilograms of coffee in a week) and almost 400 litres of milk to serve around 5,000 free coffees.
The fully automatic coffee machines on show included the Impressa A9 One Touch, F9, J90, Ena Micro 9 and Giga 5.
Jura will also be appearing at the Sydney Good Food & Wine Show (7-9 August 2015) offering free coffee and nine daily coffee masterclasses. The masterclass is a free 20 minute class which consists of coffee demonstrations, coffee art tutorials and a quick and easy coffee inspired dessert; the Tiramisu!
Visitors to the Sydney show are advised to attend the Jura stand early in the day to register for a masterclass.