The Good Guys and Woolworths providing insight into the value of data at industry event


Brad Whatmough GM advertising for The Good Guys will share some of the retailer’s tricks of the trade at an industry event called Big Insight Not Big Data hosted by POPAI, the global association for marketing at retail.

Whatmough will “share how national household appliance and electronics retailer harnesses insights from every customer touch point, in a space where the ‘store’ is blurring between bricks and mortar and online.”

The event is the second in POPAI’s Professional Development Series for 2015 and will be held in St Leonards, Sydney on 10 June.

Also speaking at the breakfast is Sue Temple, general manager loyalty, Woolworths Group, who will “share examples of the increasing use of data and insights at Woolworths as part of the vision to become a truly customer centric organisation, including the 3-year strategic plan focusing on customer insight around shopper marketing.”

The first in the Professional Development Series for 2015 was held in April in Sydney and Melbourne, a wrap up of the POPAI Global Awards and the November 2014 Globalshop show held in Atlanta, US.

Big Insight Not Big Data will be held on Wednesday 10 June, 7.30am – 9am in Sydney at Ogilvy House, 72 Christie Street, St Leonards (opposite the station across the highway) and includes coffee and pastries.

The cost is members, $35 ex GST and non-members $70 ex GST. For registration & booking information here.


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