The pizza box is already a marvelous invention, how could you possibly improve on it? Well Pizza Hut and advertising agency Ogilvy & Mather Hong Kong have had crack by bringing together Friday night pizza and movies.
Not to be outdone by KFC’s Bluetooth keyboard, Pizza Hut brings you the Blockbuster Box!
A plastic projector lens sits on top of the stand that resides in the centre of the pizza, a hole is punched in the side of the box and scanning the side of the box with your phone loads a movie onto your phone. The pizza stand (the one that was just holding the lens) is used to prop up the phone inside the box and suddenly the image on the phone is projected onto a wall.