From today, stylish South Australian shoppers will be able to match their Bluetooth speakers with their designer smartphone case at Move, which opens at the Myer Centre Adelaide.
The new store is Dick Smith’s ninth Move shopfront — with stores already in Victoria, New South Wales and Queensland — and is the first in South Australia.
The store opening coincides with the launch of Move’s Living In Style campaign which centres around how to blend technology and fashion in the home.
Dick Smith managing director and CEO Nick Abboud said, “We’re thrilled to be bringing the Move brand to South Australia for the first time.
“Move is pioneering the growth of the fashion and technology market in Australia through a unique offering dedicated to inspiring consumers with the latest and most fashionable technology products,” he said.
Move also recently opened its online transactional website. Move launched in 2013 and targets a young affluent demographic ranging fashion-focused consumer electronics and collaborating with designers to create exclusive product lines.
Currently Move stores are operating in New South Wales (Bondi Junction, Macquarie and Burwood), Victoria (Melbourne CBD, High Point Maribyrnong and Cheltenham) and Queensland (Indooroopilly and Garden City).