The transactional website for Dick Smith’s ‘Fashtronics’ brand Move is now live, offering delivery Australia wide and click & collect for products purchased online.
Retailing fashion-inspired accessories, computers and mobile devices, Move targets a young, affluent audience. It’s an important aspect of the company’s growth strategy and was nominated for Best New Retail Concept at the 2014 World Retail Awards.
Move currently has eight stores nationwide in Victoria, New South Wales and Queensland, and will soon be launching a South Australian store in Adelaide. It also has a presence at Sydney Airport in partnership with German duty free operator Heinemann.
The transactional site, which went live last week, joins the company’s comprehensive omnichannel platform which includes Dick Smith electronics, David Jones powered by Dick Smith, Dick Smith stores on eBay, Catch of the Day and Trade Me in New Zealand.
Dick Smith now has 385 stores in Australia and New Zealand and is aiming for a store network of 450 stores in 2017, with 15-25 new stores opening annually.