Brand Developers has known of Shark Navigator fault since a customer injury in 2014

Following the news yesterday that vacuum cleaner brand Shark’s authorised distributor Brand Developers has officially instigated a product recall on two of its Navigator floorcare models, Appliance Retailer can today reveal that at least one person has suffered a serious injury from using a Shark vacuum cleaner carrying the fault.

Furthermore, Appliance Retailer has learned that Brand Developers has been aware of the fault for around three months, when the injury was brought to its attention late last year. Despite this, it wasn’t until 12 February 2015 that Brand Developers suspended sales of the NV350 and NV356 units, and not another five weeks — 16 March 2015 — that an official recall was enacted, communicating to consumers the potential for injury.

The fault of these vacuum cleaners is in the power cord, which can heat up to levels sufficiently hot enough to cause burns and/or electric shocks. Affected consumers are asked to send their appliance back to Brand Developers for a remedying service, which is completely free of charge and expected to take five business days to complete and return.

“The first incident appeared late last year,” a Brand Developers spokesperson told me. “It took some time to establish a trend in the incidents reported and then a thorough investigation was conducted to determine the cause.

“We reported the issue to regulators when there was a notifiable incident where someone required medical attention.

“Meanwhile, all direct TV advertising of the product was withdrawn in late January 2015 as a precaution. This was followed by all stock of the affected models being removed from sale on 12 February 2015.

“From the first notification to regulators in New Zealand and Australia we have worked as quickly and efficiently as possible to determine if a recall was needed, and to plan for a major repair program for those models to be recalled.

“Following investigation, and in consultation with regulators, we initiated a voluntary recall as a precautionary measure in the interests of consumer safety.”

The spokesperson was unable to provide further information as to the nature or seriousness of the injury suffered.

Consumers can register their details and make arrangements to send in their appliance for a replacement cord and plug at or by calling the Shark hotline on 1800 722 222.

This author is on Twitter: @Patrickavenell

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4 Responses to Brand Developers has known of Shark Navigator fault since a customer injury in 2014

  1. Neil Ritchie Tue 17 Mar 2015 at 3:52 pm #

    Shark Navigator recall, the web site quoted from their 1800 722 222 of ”” does not appear to exist. Whilst there are several other sites relating to sharkclean none appear to direct you to the requirements of what needs to be completed to have the machine returned for repair. It appears that this problem has been known for sometime and surely systems would be fully in place by mow to handle the recall promptly.

    • Patrick Avenell Wed 18 Mar 2015 at 9:49 am #

      Hi Neil, is working for me.

      Patrick Avenell

  2. David Maddams Wed 29 Apr 2015 at 12:23 pm #

    Why would I get directed to a website to enable me to leave my details only to find that there is no provision for details on that website? There is only a phone number, so, if I phone the given number,as I only have a mobile phone, it is going to cost me money=WHY? it is not my fault, it is Shark’s problem so why must it cost me even one cent? I am very satisfied with my vacuum cleaner and this is for Shark to sort out, without cost of any sort to the customer. My message to Shark is for them to sort out their website. David Maddams. Ex-customer

  3. Allan Campbell Mon 4 May 2015 at 4:59 pm #

    This is in reference to a recall notice for my Shark Rocket Vacuum Cleaner Model HV300NZ Invoice 3466685 Date 30-July-2014 O/N 6459347
    Am sending you this email as your recall (not dated but received today 4/05/15 ) has requested, can you please advise as to what I am required to do. With thanks
    Allan Campbell

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