Latin Flavour: Brazilian electronics show offers leftfield option for Australian looking for expansion

Manufacturers, wholesalers and retailers looking to expand their distribution or product portfolio to interesting and exotic new frontiers should attend the 2015 Eletrola Show in Brazil, according to the show’s organisers.

Described as Latin America’s largest consumer electronics trade fair, the Eletrola Show runs 20-to-23 July 2015 at the Transamerica Expo Center in São Paulo, the biggest city in the Southern Hemisphere.

The show attracts small, medium and large retailers, online traders, importers and exporters, distributors, analysts and the media, and is essentially the CES equivalent for all of South America.

“As a renowned international event, the fair receives buyers from Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Dominican Republic, Uruguay and Venezuela,” the organisers said. “Eletrolar Show is restricted to companies and professionals of the home appliance, consumer electronics, household, housewares, electrical products, small appliances, mobile phones and IT sectors.”

Why should Australians visit the show?

“It’s a place for innovation, technology and relationships. The event’s four days bring down the trade barriers, brings partners together, expands brands, facilitates the formation of partnerships and generates good business.”

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