Garmin has announced it will release four new fitness trackers in the first quarter of this year, adding more SKUs to the category and signalling that wearables should be an assisted sale.
Suppliers are already making the point that, when it comes to retail, the broad category of wearables needs to be segmented based on the consumer’s needs. The ever increasing number of products being released means retailers will need to qualify the customer based on what they want their gadget for, and navigate them through the sea of fitness features on offer.
As well as displaying steps, calories, distance and time of day, the new vívofit 2 (RRP $139) includes new features such as audible alerts, a stopwatch and backlit display for better visibility in the dark. It will be available in black, white, navy and pink.
Garmin also announced new fashion accessories designed for vívofit and vívofit 2. A threepack of coloured accessory bands will be available in neutral (black, slate and white), downtown (burgundy, slate and navy), active (red, blue and green), serenity (mint, cloud, lilac), and energy (canary, pink and violet) for RRP $35.
The larger vívoactive (RRP $339) is a lightweight and ultra-thin GPS smartwatch with built-in apps for running, cycling, golfing, swimming and activity tracking.
The fenix 3 (RRP $669-$849) is full of features to support a range of activities, from advanced fitness training, to cross-country and alpine skiing, snowboarding, as well as swimming, hiking, climbing and trail running. For example, Ski/Board mode puts speed, distance, vertical drop and an automatic run counter on the user’s wrist while on the slopes. It will be available in silver, gray, and the premium sapphire.
Garmin’s epix (RRP $739) is a rugged GPS mapping enabled watch for outdoor enthusiasts. Featuring a 1.4-inch high resolution colour touchscreen, epix comes preloaded with a worldwide shaded relief basemap, a free one year subscription to BirdsEye Satellite Imagery, plus 8 GB of built-in memory for additional maps.