Game consoles and Smart TVs helping QuickFlix grow its customer base

Smart TVs and game consoles represent a ‘considerable’ portion of Quickflix’s video streaming demand, although the majority of streaming still takes place via computers and mobile devices, according company statement published on the ASX today.

Quickflix said the volume of streaming on its service was 70 per cent higher in 2014 than in 2013, which the business attributed to the addition of ‘quality’ feature films and TV series and increased accessibility across Quickflix device network.

The breakdown of how Quickflix customers are streaming its content is detailed in the company’s public report on the quarter ended December 2014. At the end of the year Quickflix had 556,000 registered devices. PC’s and Macs make up the biggest portion of registered devices (212,000), followed by mobiles and tablets (121,000), game consoles (110,000), Smart TVs (94,000) and 19,000 “other devices.”

The number of Smart TVs registered with the streaming service has grown from 22,000 in 2012 to 49,000 in 2013.

Game consoles registered with Quickflix increased from 28,000 in 2012 to 57,000 in 2013. These devices are a priority for the company, which relaunched its streaming service for Playstation 3 and 4 in December 2014, “providing Playstation owners access to its premium latest release movie and currents seasons TV content for the first time.”

Each Quickflix account holder uses a number of devices. To put the figures above into context, at the end of December 2014 Quickflix had a total of 136,670 customers on its books, up 6.1 per cent from the previous quarter. Of that number 117,106 were paying customers, representing a 0.9 per cent decrease from the previous quarter.

Last quarter saw an influx of new users sign up for trials and the company is hoping to  convert these trialists into paying customers by the next quarter.

The company reported that so far in January its total number of customers exceeded 140,000, and the number of paying customers currently exceeds 120,000.

In comparison, US-based Netflix has approximately 200,000 subscribers based in Australia, circumventing its geoblocking restrictions by using virtual private networks (VPN).  It remains to be seen if these users will continue using a VPN to access the service when it launches in Australia and how this will impact Netflix’s numbers. The other players in the streaming market are Foxtel’s Presto and Fairfax/Channel Nine offering Stan.

Looking to the future, Quickflix said it “will press its advantage of having an established streaming service.”

“In response to the increased competitive environment in subscription streaming in Australia and New Zealand, Quickflix’s strategy is sustainability focusing on its differentiated offering and customer growth from new partnerships.”

Quickflix made a net loss of $10.2 million for the year ended June 30, 2014.

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