Dimplex entering electric blanket market for 2015 winter

Dimplex's new Fitted Non-Woven Polyester Electric Blanket (DHEBUQ, RRP $119).

Dimplex’s new Fitted Non-Woven Polyester Electric Blanket (DHEBUQ, RRP $119).

Heating appliance brand Dimplex has entered the electric blankets category ahead of the 2015 winter season. Dimplex is owned and distributed by Glen Dimplex Australia, a subsidiary of the Irish appliance giant.

The electric blankets category has seen more withdrawals than entrants over the past few years, with industry mainstays Sunbeam and Kambrook the only constants in a landscape that has included comings and goings from names such as Jason, Onkaparinga, Goldair and several private label brands. As we reported earlier, Jason and Onkaparinga are back in the market via WAM Home Decor and Goldair is being distributed out of New Zealand and

There are six models in Glen Dimplex’s range, three apiece in fitted underblanket and pillowtop varieties. Single, queen and king sizes are available, with RRPs ranging from $59.95 to $189.

Features of these models include detachable controls, three heat settings, easy-to-use slide controllers with Braille markings and the machine wash compatibility.

 

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