Nutribullet tops Canstar Blue’s consumer survey as consumers reveal want they want

The ‘as seen on TV’ Nutribullet has beaten the big brands in small appliances to earn Canstar Blue’s most satisfied customers award for blenders with five-star ratings for performance (speed and quality), ease of use, ease of cleaning, consistency and overall satisfaction.

Canstar Blue surveyed 790 adults who purchased a new blender in the last two years about how satisfied they were with their product and how they used their blender. Each brand needed to receive at least 30 responses in order to be included and three stars is equivalent to at least six out of 10.

“Nutribullet comes with high expectations, but consumers are happy those expectations are being met with fantastic results,” said Canstar Blue spokesman Simon Downes.

“Consumers want to see a fantastic and consistent performance from their blender and that’s what they’re getting from Nutribullet.”

Braun, Kambrook and Russell Hobbs received four stars for overall satisfaction.

The results from Canstar Blue's blender survey (Click to enlarge)

The results from Canstar Blue’s blender survey (Click to enlarge)

The consensus among suppliers is that blenders are set to be a strong performing category over the Christmas period as the health and wellbeing trend continues. According to Canstar’s results, three out of five adults who purchased a new blender in the last two years did so as part of a healthier lifestyle change and 75 per cent of those said their new blender helped them achieve their weight loss or wellbeing goals.

Canstar Blue found that 46 per cent of consumers don’t use their new blenders as much as they thought they would, while 28 per cent admitted it was an impulse purchase. Thirty-seven (37) per cent use their blender a few times a week, 29 per cent use it a few times a month, 15 per cent use it every day and 7 per cent use if more than once a day.

Providing some insight into what consumers expect from their blender, Canstar Blue asked people what they wished they had researched more before purchasing their new blender; 39 per cent said things that cannot be blended, while 35 per cent pointed to ease of cleaning, 26 per cent said noise levels and 19 per cent capacity.

Eighty-five (85) per cent said they would replace their blender if it stopped working.

 

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