Friends, family, suppliers, staff and supporters of Appliances Online yesterday gathered on The Island, a bar which floats on Syndey Harbour, to toast the official launch of the Appliances Online Legend Blimp.

Invitations resembled boarding passes for ‘Legend Air’ and guests left with a Duty Free gift bag. Appliances Online even printed its own inflight magazine, see below.

Appliances Online Blimp over Sydney Harbour yesterday.
The Appliances Online Blimp over Sydney Harbour yesterday.
The Legend Blimp is
The Legend Blimp is the size of three school buses end-to-end. 
Making an entrance,
After being ‘dropped off’ by the blimp north of the bridge,  John Winning and ‘The Legend’ arrive at the launch party by boat. 
The introduction of The Legend has popularised a new pose among Appliances Online staff.
The introduction of The Legend has popularised a new pose among Appliances Online staff.
 John Winning, 'The Legend' and Peter Harris
Appliances Online CEO John Winning, The Legend’and Appliances Online COO Peter Harris
Peter Harris, COO of Appliances Online reminisced about the early days of the company.
Peter Harris reminisced about the early days of the company in 2005 when the two man team operated out of  a ‘dingy dark office’ above a warehouse in Redfern. 
John Winning Junior, and John Winning Senior pose with the The Legend
John Winning Junior and John Winning Senior pose with the The Legend. 
Helium 'your exclusive Legend AIR inflight magazine'
The cover of Helium ‘your exclusive Legend AIR inflight magazine’
Helium magazine
Helium magazine
Helium magazine
Helium magazine
The magazine contains a special feature on blimp captain
The magazine contains a special feature on blimp captain Mark Finney

“I’ve been flying blimps for 14 years, however blimps first took flight in the mid-1800s. The German Zeppelin Company pioneered airships in the early twentieth century, until fixed-wing aircraft eventually took over. Also known as a dirigible, a blimp is a kind of non-rigid airship. It has aircraft engines on each side, and can be steered in a similar way a yacht is steered,” Finney said.

“Similar to an airplane, we have a round-the-clock ground support crew; and stay in constant contact with Air Traffic Controllers all over the country during flights. Appliances Online’s Legend Blimp crew includes two qualified pilots, two licensed aviation mechanics, a crew chief and a clerk, while ground staff includes watch keepers and ground crew. Interestingly, today there are only thirteen active airships in the entire world.”