Forget having your loyalty card stamped daily at your local cafe, Breville has launched the Club Oracle microsite to support owners of its automatic manual espresso machine The Oracle.
At RRP $2,499, Breville is making sure The Oracle won’t be an expensive under-used appliance sitting out on the bench. At cluboracle.com.au consumers can find demonstration videos, a schedule of upcoming in-store demonstrations, interactive product information and answers to frequently asked questions.
The site also lets consumers check their eligibility and apply for White Glove Service — an in-home hands-on tutorial for consumers who have recently purchased an Oracle.
To drive sales in the lead up to Christmas, throughout December consumers who purchase an Oracle will receive a bonus Breville Smart Waffle 4 slice waffle maker, valued at $249 from participating retailers. Alternatively, Oracle purchases made at Harvey Norman are supported with a $200 gift voucher for fresh coffee beans.