Braun’s electric shavers, distributed by Mann & Noble, have topped Canstar Blue’s consumer survey for the category, scoring five stars in all areas it was assessed in.
The survey recorded responses from 581 Australians – both male and female – who have purchased and used an electric shaver in the past two years.
Braun, Philips, Panasonic and Remington received ratings for overall satisfaction, value for money, ease of cleaning, ease of use, warranty and service, and consistency (i.e. the resultant shave is always the same).
Phillips also performed well, receiving five stars for ease of use, ease of cleaning and, warranty and service.
This is the time of year for retailers to capitalise on personal cares sales. Seventy-nine (79) per cent of the survey respondents said an electric shaver would be a good gift to receive; baby boomers would be the happiest to unwrap an electric shaver this Christmas at 83 per cent, followed by Gen X, 81 per cent and Gen Y, 68 per cent.