Haier has launched the next stage of its new Everyday masterbrand campaign, comprising a cashback promotion and a competition for consumers to share in up to $16,000 worth of appliances.
The cashback started on 1 November 2014 and will run through until 31 January 2015. There is $100 on offer for selected French Door and side-by-side refrigerators, $50 cashback on eligible washing machines and $40 with the purchase of certain dishwashers. All up, 32 Haier appliances will be supported by cashbacks; you can check out the full terms and conditions here.
Haier is also looking to create a personal relationship with its consumers through a new Chaos Photo Competition. Starting this week and running through until 11 January 2014, Haier is giving away $1,000 worth of appliances each week to the provider of the most popular photograph submitted through its website. Applicants are asked to submit a photo of ‘everyday chaos’ and then the public votes to choose a winner. Everyone who votes goes in the draw to win $70 worth of cleaning products.
Here’s a Haier spiel outlining what the Chinese company is looking for:
“Life is chaotic, and all families have stories that capture the foibles of everyday life, whether it’s a DIY project gone wrong or the kids running amok — stuck in something, stuck up something, tipped over, poured on, walked in something, fell off something, fallen in something — Haier’s Everyday Chaos photo competition is about celebrating these relatable moments of everyday life which can be both challenging and humorous.”
These competitions always have a stack of terms and conditions so interested parties should use this only as a guide.