Canon has praised its retail partners and is looking to finish a successful year strongly with the launch its Christmas cashback campaign.
Consumers who purchase an eligible camera at their participating Authorised Canon Reseller between 13 November 2014 and 30 January 2015 can claim up to $200 cashback. When they spend $200 or more on any other Canon products in the same transaction, they can double their cashback to up to $400.
“Our focus on driving outstanding consumer value and experiences locally has made 2014 a standout year for Canon Australia and our retail partners, and we’ve left nothing in the tank as we head into Christmas,” says Jason McLean, director – consumer imaging, Canon Australia. “This is our biggest investment of the year and the response from our retailers has been absolutely outstanding, so we’re expecting to finish strongly and create significant value in the category as a result.”
The offer will be supported by national outdoor media in and around major shopping centres as well as a mobile pop-up ad that is enabled with a store locator that directs users to their nearest Canon retailer based on their location. The Canon website also supports a manual search function to help consumers find their nearest retailer.
“Canon’s Double Cashback promotion will drive traffic to our stores and add value to the shopper as well as to our business over the Christmas season,” says Nic Peasley, CEO of Ted’s Camera Stores. “Not only is the mechanic simple to understand and implement, it encourages accessory attachment which helps shoppers achieve more using the Canon system while adding value to the imaging category.”