TCL celebrating 10 years in the saddle sponsoring the Melbourne Cup Carnival

This year TCL is marking its 10th year as a sponsor of the Melbourne Cup Carnival,  saying the race that stops a nation has provided the Chinese brand unparalleled exposure to a highly engaged target audience.

According to Victoria Racing Club statistics, in 2013 42 per cent of attendees said they were more positive towards the sponsor brands and last year more than 3.63 million people viewed the Carnival’s Facebook activity.

This year during the Carnival, TCL will be showcasing its range of 4k UHD TVs — in particular its premium 85-inch model — installed at focal points throughout the Carnival to show the on track action in spectacular detail. Live sport is a fantastic way to introduce consumers to this new high resolution television technology.

TCL is also currently running a promotion to win the ‘Ultimate Melbourne Cup Carnival Trip’ with selected TV purchases.

“Entertainment marketing is a key part of our strategy and has helped us to grow the brand and build equity very effectively over the past decade in Australia,” said Harry Wu, managing director at TCL Australia.

“With the Melbourne Cup Carnival we believe we have the perfect partner to reach out to a highly engaged audience and create an emotional connection with TV fans of all ages. We hope this activity exemplifies our mission to Colour Your World.”

Nick Addison, executive general manager commercial partnerships & customer engagements, said Victoria Racing Club were proud of the longstanding and rewarding partnership with TCL.

“The Carnival has historically provided a marketing platform like no other and we are confident brands like TCL will continue to enjoy the many benefits of associating with it,” he said.

 

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One Response to TCL celebrating 10 years in the saddle sponsoring the Melbourne Cup Carnival

  1. Jimmy Wed 22 Oct 2014 at 11:47 am #

    TCL is a reliable TV brand, as I own a very beauitful TCL UHD TV in my living with a very good price.

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