Kenwood will be marketing directly to its potential constituents this weekend when it sets up stall, plugs in the Blend X Pro and starts whipping a selection of refreshing drinks and snacks at the 2014 Vitality Show in Sydney.
Hosted from Friday 10 to Sunday 12 October 2014 at the Hordern Pavilion inside the Entertainment Quarter (nee Fox Studios) the Vitality Show attracted self improvers looking for pampering, development, fitness tips and motivational lifestyle guidance. It’s a great fit for Kenwood, as the audience skews female and from higher socio-economic demographics.
Kenwood will be stationed at the Recharge Bar, where visitors to the show can experience the wonder of Kenwood mixing while enjoying a smoothie, as category manager Filiz Bensan.
“We are looking forward to participating at this show as it is a very new initiative for us. It gives us a great opportunity to demonstrate the recently launched Blend X Pro Blender,” Bensan said.
“Consumers will be served a variety of beverages and healthy snacks all made by the Blend X Pro. We have set up a dedicated area called the Recharge Bar for consumers to come in, relax and enjoy.
“The Blend X Pro bench blender is designed to assist with blending ingredients together to produce a variety of drinks, soups, dips and ice crushing. It is designed to give the user optimum control and performance with a powerful motor and speed control to deliver consistent results all the time and every time.”
The Vitality Show runs 12pm to 7pm on Friday 10 October 2014; 10am to 6pm on Saturday 11 October 2014; and 10am to 5pm on Sunday 12 October 2014.