Kambrook Blitz2Go merchandising honoured with in-store marketing awards

Hayley Lewis has signed on as a brand ambassador for Kambrook.

Hayley Lewis is a brand ambassador for Kambrook.

Kambrook’s in-store merchandising for its Blitz2Go personal blender has been recognised by POPAI Australia & New Zealand, the local arm of the global leader in marketing at retail.

Developed with Kambrook’s merchandising agency Onepartners, the Blitz2Go campaign won a Gold award, called an ‘Indian’, for Path to Purchase Marketing & Communications and a Silver for Path to Purchase Full Experience. This was a through the line campaign that included elements of TV, print, digital and social media, as well as partnerships with gyms and the employment of ambassador Hayley Lewis, a former Olympian and host of TV’s The Biggest Loser.

“In an incredibly competitive space, we are thrilled to earn this recognition and gain the support of industry leaders in retail marketing,” said Kambrook business manager Adam Tacey. “With the new Blitz2Go Active joining our original KBL20, we are confident personal blending will continue to be a popular lifestyle choice for Australians this summer.”

Other consumer electronics brands and products recognised at the POPAI Awards include the Philips Juicer Plinth and a Vitamix stand for department stores and mass retailers; The Good Guys for a Disney campaign in the Retail & Marketing category (Kambrook beat The Good Guys in this category); Canon for a Store Design in Perth; Microsoft for an Xbox One installation in JB Hi-Fi; Pioneer DJ for a Short Run stand; Microsoft for a Windows Permanent Retail Display; and HP for an Experiential kiosk.

There are many, many POPAI Awards so interested parties are advised to check out POPAI’s website for the full list of winners.

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