Showroom Showdown 2014: Refined design details shine at the Miele Center

Welcome to Appliance Retailer’s Showroom Showdown series which takes you inside the showrooms of leading appliance brands which have invested millions of dollars to complete an important piece of the appliance marketing puzzle.

Part I: Smeg 

Photography by Claudio Accheri 

Miele’s bespoke coffee spoons, walk-in refrigerator ‘cool rooms’ and Immer Besser stained glassed windows are just some of the distinctive cues that inhabit Miele’s six showrooms in Australia.

At professionally curated cooking demonstrations, prospective customers sample incredible meals prepared on Miele’s new Generation 6000 ovens — try the combi-steamed pork belly!

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