Last week Appliance Retailer reported that LG has unveiled a cordless canister vacuum, the CordZero at IFA. Samsung has followed suit, unveiling its own cordless canister vacuum cleaner, the Motion Sync Cordless VC8100 at the Berlin show.
The floorcare market in Australia is in good shape and continues to grow, according to the latest Temax report from GfK. The higher priced hand-stick and robot sub-segments are still driving overall vacuum market growth and now account for over a third of the vacuum cleaner market.
Quick and easy to set up and use, the popularity of hand-stick and robot vacuum cleaners has been confirmed, putting ergonomics and ease of use front of mind for consumers looking to take the hassle out of household chores.
Suppliers have taken this focus on ease of use to the design of canister models by removing the power cord. The days of tangled cords and bending down repeatedly to plug and unplug the vacuum from power sockets may soon be a thing of the past.
How will consumers react to their liberation from cords?
According to the 2013 Electrolux Global Vacuuming Survey, 89 per cent of people globally vacuum for less than one hour, and of this group 43 per cent vacuum for less than 30 minutes. If the battery life on cordless models is less than an hour, few consumers will be affected by it.
Twenty-eight thousand (28,000) consumers from 23 countries responded to the online survey conducted by Electrolux about their vacuum cleaning habits and preferences. Their number one complaint from about vacuuming was the noise level.
“The single most annoying factor when vacuuming is the noise level (36 per cent). It is more than double in importance than the second most annoying factor (low suction/dust‐pickup; 17 per cent). The third most annoying factor is emptying the dust container (14 per cent).”
Perhaps noise is such a major concern because the most common thing to do while vacuuming is to listen to music (36 per cent).
When it comes to buying a new vacuum cleaner, dust pickup is the single most important factor (30 per cent) followed by is power/wattage (16 per cent) and quality/durability comes third (15 per cent). Price is only regarded as the most important factor for 9 per cent.
The most common feeling after vacuuming is satisfaction (30 per cent), however 21 per cent are indifferent.
The countries surveyed were: Australia, Sweden, Denmark, Finland, Norway, UK, Germany, France, Poland, Portugal, Turkey,Russia, USA, Canada, Mexico, Colombia, Argentina, Chile, Brazil, China, Japan, Korea and Thailand.