Nespresso to keep the coffee and sales flowing with new gift with purchase promotion

Father’s Day is done and dusted and Nespresso is no doubt currently being overwhelmed by a tsunami of cashback claims after completing another of its famous promotions to help retailers sell capsule coffee machines in a lead-up to a gift-giving event. So that there is no hangover causing a slip in sales, the marketing team at Nespresso Oceania has introduced a gift with purchase offer to encourage sales of its full machine range — across both the De’Longhi and Breville series — during this otherwise quiet period before the Christmas rush begins in late spring.

From Friday 19 September 2014 through 26 October 2014, customers of any Nespresso machine will receive a free Ritual Cappuccino Cup & Saucer set (RRP $35), comprising two cups and two saucers:

Ritual Cappuccino Cup & Saucer.

“The gift with purchase promotion is available from participating leading appliance retailers in Australia,” Nespresso said. “Nespresso will support the national campaign with a range of high impact POS materials as well as in-store product demonstrations in selected stores.”

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