Instagram-themed chocolate mousses, giant Twix bars and Louis Vuitton handbag cakes: these are the high concept confection creations of YouTube desserter Ann Reardon, the baking auteur behind How To Cook That, a channel that has turned the heads of more than 830,000 subscribers and now caught the attention of Breville.
The Australian small icon has partnered with the cakey-but-not-flakey Reardon to promote the Scraper Mixer Twin (BEM820, RRP $649) in the lead-up to Christmas. Consumers who purchase this appliance will receive a $200 kit specifically for the recreation of Reardon’s famous Gingerbread House Cake:
The deal will also see Reardon’s recipes and videos appearing on Breville’s Food Thinkers website from 1 November 2014.
Here’s Breville category manager for food prep Naomi Scesny:
“What’s unique about this promotion is the fact that not only do you get high quality equipment to help make three great houses, but Ann has filmed three different tutorials to make it easy for home cooks to recreate what she has made.
“Bakers will be enchanted by how they can bring each house to life with dragons, unicorns, rainbows and fireworks through augmented reality using a free download of the How to Cook That Surprise Cakes App on an iPhone, iPad and iPod Touch. It’s a truly distinctive offering and will delight everyone who experiences it.”
“How to Cook That is an inspirational YouTube channel for any keen baker and cake decorator, attracting millions of views every month.
“Being involved with Ann will open up many opportunities for Breville, our consumers and retailer partners.”
The gift with purchase promotion is described by Breville as “while stocks last”, with no start or end date, or stock number furnished. We have asked for clarification on this.