Bringing Breville to Brazil: 2015 co-branded launch confirmed

It’s been a big year of global attention for Brazil; Lonely Planet named it number one on its list of top 10 countries to visit, the World Cup went down and a presidential election approaches.

The massive Latin American economy hasn’t escaped the attention of appliance brands either, with Breville today announcing its partnership with Brazilian homewares business Tramontina will have Breville products on Brazilian shelves from the second quarter of the 2015 calendar year.

The expansion plans were mentioned in the company’s recent fiscal results, backed by a strong performance in Breville’s Rest of World market segment and a renewed commitment to the brand’s global expansion strategies.

More than 30 Breville-designed products will be distributed by Tramontina in Brazil, co-branded as ‘Tramontina by Breville’. Tramontina is an established name in the Brazilian market, founded in 1911 in Southern Brazil and today it exports a range of products to more than 120 countries.

Breville Group interim CEO, Mervyn Cohen said, “We are delighted to join forces with Tramontina to take Breville’s premium quality products into the Brazilian market, supported by a leading Latin American homewares brand.”

Craig Dais, group GM – business development & operations at Breville elaborated, “‘Tramontina by Breville’ plans to launch more than thirty products in Brazil’s premium department stores and kitchen specialist channels in the twelve month period following the initial brand launch. Tramontina has more than 100 years’ experience manufacturing and selling products in Brazil and is one of the most recognised brands in that market.”

“The combination of the innovation, quality and performance of Breville designed appliances with the iconic homewares Tramontina name, will be a recipe for success,” he said.

In Australia, Tramontina distributes a range of cookware and kitchenware.

“It is fantastic to see a well-known brand such as Breville, in this co-branding agreement with Tramontina, and participating in a market with more than 200 million people,” said Jose Duarte, managing director of Tramontina in Australia.

The Barista Express (BES870) will feature in the Brazilian launch range.

The Barista Express (BES870) will feature in the Brazilian launch range.


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