‘Store exposure key to personal care sales’: Father’s Day 2014 sales tips

In the lead up to Father’s Day Appliance Retailer is sharing sales tips from the experts to help retailers capitalise on this important sales event.

First up is Tom Paltridge, senior marketing manager from Philips Consumer Lifestyle Australia on the importance of merchandising personal care products.

Father’s Day is the peak season for shaving and grooming and, as a consequence, should be given great exposure and focus in store. Dads are commonly more problematic to buy for than mums so personal care products can prove to be an easy-win for family members.

Most dads have been through the experimental phase, are confident with their appearance and have a style that works for them. But they are also time-poor with the demands of work and home life. They simply want the best and most affordable shaving solution that makes them look smart for work and social situations, and saves them time. This is where Philips prides itself, in providing an innovative solution for every shaving and grooming need at affordable prices.

01. PHILIPS_AquaTouch- AT8900

Gift idea: Philips AquaTouch (AT890 RRP $199) is designed for wet and dry use and has rounded low-friction protection heads to glide over curves of the face.

Check out Appliance Retailer’s picks for the top tech products this Father’s Day.

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