Research to prove it! Shark distributor proud to have “floored” its big name rivals

Brand Developers Limited, the New Zealand-based distributor of Shark appliances, has today revealed its pride and pleasure at ‘flooring’ its big name rivals in Canstar Blue’s recent floorcare customer satisfaction survey.

As revealed by Appliance Retailer earlier this month, American brand Shark eclipsed Dyson, Hoover, Miele, Electrolux, Vax and Volta to be named Australia’s most satisfying floorcare brand. The usually laconic local distributor, Brand Developers Limited, today popped open the champagne, celebrating with a media release titled “SHARK TOPS THE CHARTS IN BOTH AUSTRALIA AND NEW ZEALAND LEAVING BIG NAME BRANDS FLOORED” (its caps).

“Shark vacuum cleaners is the new kid on the block; it’s a fantastic product range and now we’ve got the research to prove it,” said Brand Developers category marketing manager Penny Bicknell. “[This is] an outstanding success for Shark and it makes us very proud to be associated with the product and [to know] so many people are happy with their purchases.”

The Shark range of floorcare products has traditionally been sold via the TV shopping network, however, it is now becoming available at more and more mass retailers. Brand Developers specialises in TV shopping and also markets the Roomba brand of popular robot vacuums.

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