NESCAFÉ Dolce Gusto releases new machine and cashback promotion for Father’s Day 2014

NESCAFÉ Dolce Gusto has unveiled a new model to its line-up this Father’s Day to encourage more Australian consumers to enter the coffee machines category.

Jovia is made by De’Longhi and continues the NESCAFÉ Dolce Gusto theme of ‘The Modern Art of Coffee’ with its unique design. The machine provides up to 15 bars of pressure to ensure a consistent espresso with perfect crema, and is able to create a range of beverages beyond coffee such as hot chocolates, chai lattes, and peach iced teas. Jovia will be available in stores from August 2014 at RRP $149, available in three colours; red, white and black.

To celebrate the launch of Jovia and support retailers and consumers at Father’s Day, a cashback offer will run across a range of NESCAFÉ Dolce Gusto machines from 1 August 2014 to 10 September 2014.

The promotion includes $50 cashback on Jovia, $75 cashback on Genio and $100 cashback on Melody and Circolo. Support in store will include additional POS material and product demonstrations, assisted out of store with experiential demonstrations in select Westfield centres and digital advertising, all focused on driving consumers into retailers.

Visit for full terms and conditions on the cashback promotion.


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