UnderCurrent admires the effort the good folks at Williams-Sonoma have gone to in order to introduce Aussies to the distinct taste of each of its brands…
Williams-Sonoma has collaborated with Gelato Messina, responsible for some of the longest lines in Sydney’s hospitality industry, to create a limited edition gelato flavour to represent each of the brands’ identities:
Williams-Sonoma – Choc-Chuck Cone: Reminiscent of Williams-Sonoma founder Chuck-Williams’ favourite flavour, this handmade waffle cone is filled with creamy Madagascan vanilla gelato then dipped in Barry Callebaut and 70 per cent cacao chocolate.
Pottery Barn – Welcome Home Gelato: Delicious and comforting, this lightly spiced apple gelato is fused with an almond crunch and butterscotch swirl.
Pottery Barn Kids – Fairy Bread Popsicles: Velvety bread and butter gelato is coated in white chocolate ganache then dipped in hundreds and thousands.
West Elm – NY Ice Cream Sandwich: Brooklyn-inspired Fair Trade espresso coffee gelato sandwiched between chewy white chocolate and macadamia cookies.
The retail-inspired gelatos will be offered to customers who sign up to the stores’ email database (while stocks last) on Saturday, 30 August, distributed from the Williams-Sonoma Gelato Cart located outside the new Chatswood Williams-Sonoma store from 11am.
All this ice cream talk has UnderCurrent wondering what Harvey Norman or JB Hi-Fi would taste like in a waffle cone?