Miele opens new Melbourne showroom, home to its innovative ‘Kitchen Visualiser’


Miele spells ‘Center’ thus, hence the American spelling in this article.

Miele co-proprietor and joint managing director Dr Reinhard Zinkann was in Australia recently to officially open the German manufacturer’s newly renovated showroom, called the ‘Miele Center South Melbourne’.

This $1.5 million refurbishment takes the showroom to 520 square metres, more than double its original size. Local managing director Michael Jeanes welcomed Zinkann to the new centre and said  customers will be exposed to a convincing assembly of new Generation 6000 appliances.

“The expansion of the Miele Center South Melbourne is a testament to Miele’s commitment to Australia, the brand’s most successful subsidiary outside of Germany,” Jeanes said. “We believe that the refurbishments will be welcomed by our increasing number of customers including homemakers, architects and specifiers, as well as our retail partners.

“The generously-appointed South Melbourne Center gives us even better opportunity to showcase and demonstrate our appliances, so that customers can confidently make the right appliance choices to suit individual lifestyles.

“To make it even easier to visualise, we’ve introduced our innovative digital Kitchen Visualiser which enables you to actually build your own kitchen virtually. And of course, our cooking demonstration classes will continue to play a most significant role at our South Melbourne Center.”

In addition to housing Miele’s new Generation 6000 cooking appliances, which are available in CleanSteel, Brilliant White, Obsidian Black and Mink (marketed in other regions as ‘Havana Brown’), the showroom also has Miele’s laundry appliances, refrigeration range and floorcare products.

Miele Center South Melbourne 1

The new Miele Center South Melbourne is located at 206-210 Coventry Street, South Melbourne, Victoria and is open 9am to 5pm, Monday to Saturday.

Read more:

Influencers 2014: Miele reflects on an exciting 12 months rolling out Generation 6000
Miele Generation 6000 range is appliances by colours, not numbers
Inside the Berlin Miele Gallery, where colour, founders and salamanders rule

This author is on Twitter: @Patrickavenell

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up To Our Newsletter

Sign up to receive Appliance Retailer’s newsletter for the latest announcements and product news from the leading brands and retail groups within the appliance and consumer electronics industry.

You have Successfully Subscribed!