“We know consumers rush into stores”: Father’s Day 2014 sales tips

So far in our Father’s Day sales tips series we’ve heard from Tom Paltridge at Philips, who said men’s grooming products must be merchandised prominently, and Paris Basson from Magellan, a promoter of wearable technology for dads this year.

Martin Szymiczek Spectrum Brands, marketer of the Remington personal care brand, said retailers shouldn’t pack up any unsold stock come Sunday 7 September 2014, as there will be plenty of opportunities for more sales after Father’s Day as well.

A good tip for retailers to help sell personal care appliances would be to display these items in a prominent in store location all year round, not just during peak gift giving periods. Personal care items make great gifts any time of year for almost any occasion. Many are used daily and we know that consumers rush to stores seeking replacements within days should their beloved personal care item break down.

Remington VacGroom 2-in-1 Beard Trimmer (MB6550AU, RRP $99.95).

Remington VacGroom 2-in-1 Beard Trimmer (MB6550AU, RRP $99.95).

Sophie Barton from Panasonic added that nothing beats having a touch and feel in-store when choosing a gift:

Encourage consumers to get hands on with the products and demonstrate the key features that will suit their lifestyle.
It’s especially important for consumers to be able to see products up close and test them out.

We always recommend having a demo or display model that consumers can try out for themselves. This allows prospective consumers to properly see all the key features and makes them more inclined to make a purchase.

Panasonic 3-blade wet/dry shaver (ES-LT71-S541, RRP $299).

Panasonic 3-blade wet/dry shaver (ES-LT71-S541, RRP $299).

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