Home shows have become a big part of how premium appliance dealers make connection with new clients and is a great way for leading brands to showcase their style and technology in an in-situ environment. As with any expensive exercise — and it’s fair to say that exhibiting at these expos does not come cheap — there is always the question of return on investment.
Just how many people are visiting your stand, meeting your sales team and touching and feeling the various appliances on show?
The team at Rawsons Elite Appliances in South Australia have gone some way to answering that question. Jon Pysing and the team set up a GoPro to record a day in the life of a Home Show exhibitor and it is quite a revealing 60 seconds of footage:
Thank you to Rawsons Elite Appliances for sharing.