Nespresso has revealed four new colours across two of its capsule coffee machines to entice consumers in-store this Father’s Day.
The compact and colourful Inissia range will be extended to include a Lime Yellow model from machine partner Breville and a Blueberry Blue model from De’Longhi. At RRP $249, the machines will be bundled with the Aeroccino3 milk frothing device.
Exclusive to De’Longhi, the Lattissima+ will also be available in two limited edition colours: Pearl White and Mocha Chocolate . The Lattissima+ (RRP $579) makes milk cappuccinos, lattes and flat whites at the touch of a button and has a removable milk container that can be stored in fridge.
The limited edition Inissia and Lattissima+ machines will be available in stores from August 2014.
It wouldn’t be a real Nespresso promotion without a cashback offer and this Father’s Day, Nespresso is reintroducing its popular consumer offer on all machine ranges.
The promotion features a $60 cashback on all Inissia, U, Pixie, CitiZ and Essenza ranges and a $80 cashback on Lattissima and Maestria ranges. This offer will run nationally between 1 August 2014 and 14 September 2014. It will be supported by a media campaign including TV, outdoor, print and digital advertising, POS material and increased in-store demonstrations in selected stores.
There will also be a national shopping centre activation program where pop-up kiosks are placed in key centres for two weeks.
“The program is designed to help support local retailers and drive sales in to store by introducing consumers to the world of Nespresso – The machine, The Coffee, The Club and offers coffee tastings of our 22 Grands Crus coffee range and will showcase the new Limited Edition machine colours,” Nespresso said.