Breville ramping up Quick Touch microwave sales with new Heston TVC and gift with purchase

Breville will press play on its next Heston Blumenthal-starring TVC campaign this Monday, to coincide with ‘Heston Week’ on Channel Ten’s very popular MasterChef Australia cooking program. The new advertisement promotes Breville’s Quick Touch microwave range (RRP $399).

In addition to the new 30-second ad, which includes cameos from a human sized cream baster and the world’s largest profiterole, Breville is encouraging sales of its award-winning microwave oven, which is available in stainless steel, black sesame, cranberry (red) and white, by throwing in the Chopping Board (RRP $ 39.95) with sales before 30 September 2014.

Last week, MasterChef Australia pulled in just over 1.1 million viewers across the five mainland state capitals to be the #14 TV show of the week.

And you can be among the first to watch the new ad by clicking play right here.

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