Smeg goes west with new Nedlands showroom

Smeg is investing in its west coast operations with the opening of a new industrial-style showroom in the Perth suburb of Nedlands.

The 525 square metre showroom packed with Smeg appliances will play host to weekly retail training programs and pre- and post-sale cooking demonstrations.

Smeg said it “sees this latest showroom as a significant investment in both its brand and the state of Western Australia by creating a world-standard premium appliance showroom for retailers, designers, architects and developers to use with their clients.”

Smeg_Nedlands_showroom

Smeg’s Classic and Linear collections are positioned at the showroom entry along with the brand’s freestanding cookers and a comprehensive range of cooktops.

Smeg_Nedlands_showroom

The large working kitchen has seating for more than a dozen guests and is positioned near the brand’s iconic collection of coloured retro design refrigerators. Local jarrah timbers have also been used for tables and work tops.

Smeg_Nedlands_showroom

Polished concrete floors, blocks of colour and exposed light tracks add an industrial feel to the space. There a few quirky design touches as well, such as the FAB500 refrigerator positioned beneath the bonnet of a Fiat 500.

A large space has been allocated to the brand’s dishwashers and its many rangehoods.

Smeg_Nedlands_showroom

There is also a space dedicated to Smeg’s commercial appliances plus Food Services products for the hospitality industry.

Smeg showroom

 

 

 

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