Design award win challenges German appliance hegemony, claims Fisher & Paykel

Challenging stereotypes: Fisher & Paykel's award-winning pyro oven.

Challenging stereotypes: Fisher & Paykel’s award-winning pyro oven.

Fisher & Paykel has rejoiced in its victory at the 2014 Good Design Awards, saying that this recognition proves that locally designed cooking appliances can compete for both style and functionality plaudits with the celebrated European brands.

In a quote that seems to be directed at Miele, Fisher & Paykel marketing manager Kara May said, “Our award-winning cooking appliances show Fisher & Paykel is increasingly challenging the idea that European – and especially German – appliances, always lead the market”.

Fisher & Paykel picked up a Good Design gong for its 76-centimetre Pyrolytic Built-in Oven. This oven is designed to match Fisher & Paykel’s companion range of built-in appliances. The design of which is described as, “black reflective glass and stainless steel blended (into) an elegant, minimalist aesthetic with design for durability”.

Interestingly, the only other major kitchen appliance recognised at the awards was Miele. The Germany company was recognised for it’s  Pure Line Oven with M Touch Controls, part of the new Generation 6000 range, which received the same gong as Fisher & Paykel.

“At its core function – cooking – the Miele H 6860 BP excels by offering a set of automatic program developed by Australian cooking specialists to cater for local tastes with local ingredients, virtually promising guaranteed success,” Miele said.

German excellence: Miele's Pure Line oven with M Touch controls.

German excellence: Miele’s Pure Line oven with M Touch controls (pictured here with some friends from the range).

 

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