Maxwell International adds Lexar to stable of digital imaging brands

John Swainston, MD of Maxwell International Australia (left) and Brad Anderson, Lexar VP of worldwide sales.

John Swainston, MD of Maxwell International Australia (left) and Brad Anderson, Lexar VP of worldwide sales.

Digital imaging distributor Maxwell International has today announced that it has picked up the distribution for Lexar memory cards, card readers and USB 3.0 flash drives.

The new distribution deal, which comes into effect this month, will see Lexar fill out Maxwell International’s stable of photography and accessory brands, which also includes Lowepro cases and carry bags, Joby mounts and Cokin filters.

“We are delighted to now represent Lexar

products amongst the Australian photography channel,” said John Swainston, Maxwell International Australia MD and senior vice president, Distributor Markets (Asia-Pacific & EMEA), DayMen Group.

“Trusted by amateur and professional photographers alike for exceptional performance and quality, we’re pleased to be adding Lexar to our portfolio of premium brands for Australian customers.”

Richard Clarke, national sales manager for Lexar products in Australia and New Zealand also said he was “excited” to be working with the Maxwell International team:

“Maxwell International has been a leading distributor of specialist photographic products for over four decades, so they bring a wealth of experience and contacts within the Australian photography industry.”

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