Las Vegas, United States
The 2014 International CES officially has its winner for best booth innovation, with Panasonic offering a full salon service to first-day crowds at the Las Vegas show.
The innovative display at the heart of the Panasonic stand is there to spruik the brand’s range of personal care products, including a colourful ionic hair dryer, hair straightener, facial steamer and a range of pocket sized, battery-operated grooming tools.
Panasonic is hoping that two of these products — the Nanoe Hair Dryer and the Nanoe Flat Iron hair straightener — will make their way to Australia, offering consumers ionised hair care that has proven popular in Japan.
Panasonic had a number of other eye-catching new products on its stand, including an impressive portable Wi-Fi video camera, with a waterproof and dustproof design for shooting Full HD on the go in tough conditions.
According to Panasonic Australia general manager of marketing, Richard Tassone, the lens is small enough that the lightweight body can be used (and mounted) in myriad ways.
In the audio space, Panasonic also showed off its ‘tough’ cred with a ruggedised Bluetooth Portable Outdoor Speaker, as well as colourful bone-conducting headphones and wireless network speakers that use AllPlay technology to stream music from multiple sources into different rooms.
Over in the TV department, the brand wowed guests at its booth entrance with an impressive display of curved OLED screens, joined together into a giant wave-shaped display, while the brand was also strong on the Ultra HD message, showing off the technology and panels it will offer this year.
Also on display was the brand’s Life+ Screen, which uses a small camera and facial-recognition technology to detect who is using the TV and to offer them individualised preferences and content based on their viewing habits (rather than aggregated content that the whole family might like).
Finally, in an area targeted at car buffs, Panasonic proudly displayed an electric car from manufacturer Tesla. Capable of accelerating faster than a Porsche, the car runs only on small Panasonic batteries.