The new colour palate is different from our previous bright and bold models. Although very successful over a number of years now, we wanted a change…and they have received a fantastic response from the retailers.
– Cuisinart Senior Brand Manager Brett Hyde
Cuisinart Ice Cream Maker
Updated in a range of new colours to celebrate Cuisinart’s 40th anniversary, the Cuisinart Ice Cream Maker is a family favourite for kids and big kids looking to cool down on a summer’s day.
Creamy Colours: Now available in named Passion Flower, Papaya, Watermelon Sorbet, Key Lime Pie and Tropical Blue
With a boom of sales in 2011, Cuisinart cemented its standing with their small appliances featuring prominently at David Jones and Harvey Norman, along with major sponsorship deals with Iron Chef Australia and Australian superstar chef Matt Moran.
The choice to feature their products in bright pastel colours is also a smart business move to cater to their widening market share. In a World Exclusive for Appliance Retailer, ‘world authority on colour’ Pantone indicate that consumers are now beginning to prefer a colourful touch to their small appliances:
Colours have become an increasingly important feature of both small and large appliances over the past 24 months. Whether it is a function of technology becoming homogeneous, meaning appearance becomes an influential differentiator, or consumers becoming more adventurous, bright bold colours are standing out on the benchtop and major appliances are gradually shifting away from black and stainless steel.