Nespresso welcomes Matt Damon and limited edition choc-raspberry to the family

Matt Damon has joined old friend George Clooney in promoting Nespresso.

Matt Damon has joined old friend George Clooney in promoting Nespresso.

They have worked together on Ocean’s 11, Ocean’s 12, Ocean’s 13, Syriana (George won an Oscar for this one), The Informant!, Confessions of a Dangerous Mind and the soon-t0-be-released The Monument’s Men but now, finally, George Clooney has convinced Matt Damon to appear in a Nespresso commercial.

The new global campaign will commence on 21 November 2013 will build on the incredible success Nespresso has had with its George Clooney promotional activity. So successful has this combination been that many Australians refer to Nespresso capsule coffee machines as ‘George Clooney coffee machines’.

“This partnership with our ambassadors is not just about a TV campaign,” said Nestle Nespresso CEO Jean-Marc Duvoisin. “This leap forward in our brand strategy is about giving coffee lovers the chance to embark on their own voyage of discovery into the world of Nespresso via a unique innovative digital platform, where they are free to create their own, personally-tailored experience.”

Matt Damon also provided a barely coherent statement to accompany this release:

“I like the product and I drink Nespresso and then, I like George Clooney a lot,” he is quoted as saying.

Meanwhile, closer to home, Nespresso Oceania has announced a new limited edition addition to its Variations range. The Variations collection involves the infusing of a distinct aroma into the capsule flavour, to create a intense aromatic experience. The three permanent Variations are chocolate, caramel and vanilla; and they are now joined by Cioccorosso, a blend of chocolate and raspberry.

This new flavour has a 6 out of 12 intensity and is best enjoyed as a 40-millilitre espresso with a dash a milk, according to the local marketing team

The team here at Appliance Retailer love a good Nespresso coffee, though we must say these Variations are definitely an acquired taste.

Cioccorosso is now available until sold out at Nespresso boutiques.

The new Nespresso Cioccorosso capsule.

The new Nespresso Cioccorosso capsule.


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