Leading Appliances is currently running its first major consumer promotion, giving customers the chance to win a Holden Barina Spark. This promotion is being run across the Leading Edge store network, directly showcasing the benefits to members of being part of this diverse family.
Nearly all Leading Appliances members were formerly Retravision members. While Retravision was a group divided — into Northern, Southern and Western Australia — Leading Appliances is a unified force within Leading Edge, meaning it can run these sorts of high value promotions with much greater economies of scale.
Set to be promoted in Leading Appliances’ November and December catalogues, the promotion invites consumers to spend $30 or more at any store, which will then enter them in the draw for the new Holden.
As always, interested parties are advised to read the full terms and conditions for this competition.
In more good news for Leading Appliances, the group has launched a new, highly optimised website. It’s fair to say this new website is a huge improvement from the previous, low-fi website. The website does not offer online transactions, instead directing consumers to find their nearest store if they would like to purchase a product.
All this comes as national product and marketing manager Nicholas Fry revealed that the group is in expansion mode:
“Leading Appliances is pleased to advise the pending announcement of three new members to our group: two in New South Wales and one in Victoria,” Fry said. “We are also in discussions with a couple more potential new members, which is very exciting news for Leading Appliances and for our preferred suppliers, with our group continuing to grow.”
“As we enter the busy months ahead, Leading Appliances is being very proactive in engaging with our members and suppliers to ensure our valued customers are receiving some great deals, exciting initiatives and outstanding service to maximize our opportunities moving ahead.”