Kambrook is going on the healthy-living offensive in the lead up to Christmas, with a new appliance geared towards summer lifestyles and health-conscious consumers.
The Blitz2Go juice and smoothie blender was first unveiled at the brand’s Christmas product showcase in August, an event that gave retailers a glimpse of the Kambrook products that would be hitting stores in the busy December sales period. Alongside the blender were the brand’s first ever bench mixer, a hand-held garment steamer and a benchtop pizza oven.
However, from the beginning of Kambrook’s marketing drive for Christmas, it is clear that the Blitz2Go will be a major focus for the brand this year. Backed by former Olympic swimmer and host of TV show The Biggest Loser, the product is the subject of a dedicated TVC that was also launched this week.
Speaking about the brand’s hero product for summer, Kambrook marketing manager Adam Tacey said the Blitz2Go has “started very well” in the market and is expected to be a big winner in the lead up to Christmas, especially with health-conscious shoppers.
“The health focus is always big at this time of year with warmer weather and New Year’s resolutions looming,” said Tacey. “But generally people are also more aware of their lifestyle decisions across the board.
“We’re looking forward to really strong sales ahead of Christmas with Blitz2Go in particular as our hero this year. Sell-in has been strong across the board.”
For retailers stocking the product, Tacey said “bulk stacks and point of sale are important” but demonstration of the product was “key” to driving sales, and that the new TV commercial would help in that regard.
“Retailers can screen assets like the TVC on loop in store, right at point of purchase where the final consumer decision is being made,” he said.
With a strong small appliances line-up across a number of product segments, Tacey was positive about Christmas sales, adding that the brand’s Little Chefs novelty range “continues to be popular” and that the brand was also seeing “very positive responses to the cooling range early in the season”.