Panasonic launches refrigerator promotion in time for a hot summer

The Christmas promotions are starting to gear up with Panasonic announcing an offer to help drive major appliance sales in the lead up to the festive season.

While not necessarily a traditional gifting option, refrigerator sales certainly ramp over summer months — both because consumers start to do more entertaining and find the need to upgrade, and also because the appliances have to do more work over the hotter months, helping to drive the replacement cycle.

In time for this expected boost in sales, Panasonic is launching a gift with purchase campaign. Consumers who purchase a refrigerator between 1 November and 31 December 2013 will receive a bonus Chasseur Cast Iron Cookware set, valued at RRP $478, via redemption.

Panasonic’s product marketing manager for Home Appliances and Whitegoods, Belinda Toner, said the promotion was a great deal for home entertainers.

“It’s the ideal promotion for busy cooks with full fridges this Christmas,” she said. “Our Refrigerators offer smart features that help keep your family’s food fresher for longer, and Econavi technology that adapts to their lifestyle for optimum energy savings.”

The promotion will be across the six refrigerator models in Panasonic’s range, and will be supported by point of sale materials in-store. Customers can access full details on the promotion on the Panasonic Australia website from 1 December.

Panasonic is offering a bonus Chasseur cookware set with the purchase of any fridge in its range.

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